Hi, I’m an Digital Creative, helping companies grow through UX/UI, digital, brand, marketing campaigns, and advertising.
With ten years of experience, I'm passionate about delivering world-class creative that drives results for growing businesses.
Solving complex problems through simple well-crafted user experiences truly excites me. I believe design is a market differentiator, and through design thinking and meticulous execution, we can make complex problems refreshingly simple.
I currently work for Campaign Monitor, helping people around the world send emails their customers can't ignore. With multiple years experience at Campaign Monitor, I've worked in many roles, from an individual contributor to Creative Team lead.
My role is Director of Brand Strategy and Design. Through merger and acquisitions, my main responsibly has been developing brand architecture and go to market design strategy for multiple companies in the same family. My goal is to help Campaign Monitor become a top global brand, by partnering with marketing, product, and other departments to strengthen brand across a variety of initiatives. I have collaborated and built strong relationships with all of these departments to deliver world-class creative.
I've worked both independently, as well as developed a creative team that is comfortable generating and pitching creative ideas to cross-functional and leadership teams. Enabling a thoroughly creative concept phase, and backing design with strategy and data has enabled myself and my team to solve client problems with ideas that are unique to the organization.
I have experience leading designers, developers, copywriters, and external agencies. Working on projects of all sizes from concept to final delivery.
Having lived in London, Sydney, and San Francisco, I have a global approach to creative, with consideration for content that works across markets. Working with international teams, across several continents and time zones has also enabled me to better understand the global market space.
Linkedin: Mike Twigg