Once the idea had been signed off, I set out by wireframing and exploring UX options. I collaborated with a copywriter to make sure the messaging was impactful and hitting on key marketing messages. In tandem I iterated on the user journey, making sure the hierarchy was correct, and the page was structured in a way that was easily understood.
The theme 'email so real' permeates through all messaging and design on the campaign landing page.
Once the UX, story, and design was on track, I re-engaged with the developer to get his expertise on how to structure and build the page. Building a structural foundation first, we managed time constraints to allow for extra animations and design polish.
Working with the GTM lead we would monitor the success of the campaign through multiple tools. Tweaking design UI/UX as necessary. Results would be presented to the larger group to understand key learnings and successes.