Topshop

For people who refuse to be pigeonholed.

Topshop is a British multinational fashion retailer of clothing, shoes, make-up, and accessories. It has around 500 shops worldwide.

Working within the digital department, I was tasked to work on a variety of projects, from micro-sites, social campaigns, and event-driven pieces. For example below is a Microsite developed for London Fashion Week, that highlighted the hottest talent at the shows. (NewGen)

Topshop

Whilst at Topshop I was asked to redesign the Topshop blog Inside-out. Working with the in-house copywriter we sketched out a few ideas, wire-framed a couple of concepts and developed a final design. As the blog is viewed by thousands of customers it was important to pull in other Topshop content and also push social sharing.