Selfridges & Co / Topshop

Designing for iconic British retail brands.

IWC Watches

I was tasked to create a microsite for an event for IWC watches. The event included a pop-up gallery, bookable F1 simulator, and promotional material. The site included a gallery of the latest IWC watches, a bookable time slot for the F1 simulator, promotional videos and social sharing.
Topshop is a British multinational fashion retailer of clothing, shoes, make-up, and accessories. It has around 500 shops worldwide.

Working within the digital department, I was tasked to work on a variety of projects, from micro-sites, social campaigns, and event-driven pieces.

Below is a Microsite developed for London Fashion Week, that highlighted the hottest talent at the shows (NewGen). Users could find out more about the fashion designers, and buy specially designed clothes exclusively for Topshop.


Whilst at Topshop I was tasked to re-design the Topshop blog Inside-out. Working with the in-house copywriter we sketched out a few ideas, wire-framed concepts and developed a final design. As the blog is viewed by thousands of customers it was important to pull in other Topshop content and also push social sharing.