It's all about the audience, and their engagement.
The animated case-study was part of a bigger campaign that included multiple assets. All assets revolved around the theme. This was to help drive a clear consistent message in market.
'The formula is simple - You want people looking at your content. Again, and again, and again. You want them pointing, clicking, swiping and sharing. Because the bigger your list and the more people you have coming back, the more ad revenue you can make.'
'But publishers want more than just a bigger list, they want a loyal community of followers that have a relationship with the brand. And those relationships get built when they’re personal and relevant.'